Earlier this month, I had the honor of making a presentation to the Washington University Olin School of Business, Graduate Strategic Marketing class. During my presentation, I had the opportunity to discuss how Hilex has advanced from a traditional business model to one that creates value through sustainability – specifically through our emphasis on recycling and the use of recycled content.
One point from my presentation, how companies can become more sustainable, generated a large amount of discussion. Over the past few years we have learned that companies achieve a sustainable business by either:
- Making a sustainable product or service that consumes less resources or energy; or produces less waste. In the case of Hilex Poly, our recycling facility diverts tens of millions of pounds of plastic bags, sacks and wraps from waste streams each year. In fact, we are making strides to average more than 30 percent recycled content across all of our products.
- Using or selling a sustainable product or service. The retailers who work with Hilex in our Bag-2-Bag recycling program and/or who have switched to our gray is the new green recycle content bags is a great example of this business model.
- Accentuating or branding a sustainable attribute already embedded in your product or service.
Having the opportunity to engage with the future leaders of the business world at Washington University is something that I am truly grateful for. I’m also very proud to have had the opportunity to incorporate Hilex – and more importantly, sustainability – into discussions about successful companies with the next generation.